The Keyword Golden Ratio (KGR) is a method used to find low-competition keywords for websites aiming to rank well in search engines like Google. The KGR formula is calculated as follows:
KGR = (Number of Allintitle results) / (Monthly Search Volume)
***This formula is only applicable for keywords whose search volume is less than 250.
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Understanding KGR Keywords
KGR stands for Keyword Golden Ratios. KGR keywords is a keyword research technique used by content creators and SEO professionals to identify low-competition keywords that are easier to rank for in search engines.
KGR is a ratio that helps you find the right keywords to target in your content. It compares the number of Google search results containing the exact keyword phrase (known as “Allintitle results”) to the monthly search volume for that keyword.
KGR = (Allintitle Results) / (Monthly Search Volume)
- Allintitle Results: The number of web pages with the exact keyword phrase in their title tags.
- Monthly Search Volume: The average monthly search volume for that keyword.
What is Allintitle Results?
“Allintitle results” is a term used in SEO to describe the number of web pages that have a specific keyword phrase in their title tags. In other words, it shows you how many pages on the internet are specifically targeting that keyword phrase in their titles. It’s an important metric for assessing the competition for a particular keyword. A lower number of Allintitle results indicates lower competition for that keyword.
Example of Allintitle
Let’s say you are conducting keyword research for the topic of “best running shoes for beginners.” You want to find out how many web pages are targeting this exact keyword phrase in their title tags. Here’s how you would do it:
- Go to a search engine like Google.
- In the search bar, enclose your target keyword phrase like this “allintitle:best running shoes for beginners“
- Hit the Enter key to perform the search.
- Examine the search results.
- The number of results displayed by Google below the search bar is the “Allintitle results” for your keyword phrase.
For example, if Google displays “About 6,740 results,” it means that there are approximately 6,740 web pages with the exact phrase “best running shoes for beginners” in their title tags. This gives you an idea of the level of competition for that specific keyword phrase.
What Is Monthly Search Volume?
Monthly Search Volume, often referred to simply as “search volume,” is a crucial metric in SEO (Search Engine Optimization) and keyword research. It represents the average number of times a specific keyword or keyword phrase is entered into a search engine, such as Google, Bing, or Yahoo, within a given month.
Monthly Search Volume is typically measured using keyword research tools and data from search engines. These tools gather and aggregate data from various sources to provide an estimate of how frequently a particular keyword is searched for in a given month. Some popular tools for obtaining search volume data include Google Keyword Planner, Ahrefs, SEMrush, Moz, and more.
How To Calculate Keyword Golden Ratio
To calculate the keyword golden ratio (KGR), follow these steps:
- Choose a keyword.
- Find the number of Google results with the keyword in the title. You can use the advanced search operator allintitle: to do this. For example, to find the number of Google results with the keyword “keyword golden ratio” in the title, you would search for allintitle:keyword golden ratio.
- Find the monthly search volume for the keyword. You can use a keyword research tool like Google Keyword Planner or SEMrush to do this.
- Calculate the KGR by dividing the number of Google results with the keyword in the title by the monthly search volume.
- For example, if there are 22 Google results with the keyword “keyword golden ratio” in the title and the monthly search volume for the keyword is 150, then the KGR would be 0.14 (22 / 150).
You must keep in mind that the KGR formula is only applicable for keywords that have a search volume of below 250.
A KGR below 0.25 indicates that the keyword is low-competition and easy to rank for. A KGR between 0.25 and 1.0 indicates that the keyword is medium-competition and more difficult to rank for. A KGR above 1.0 indicates that the keyword is high-competition and very difficult to rank for.
How to Assess Keyword Difficulty Using the Keyword Golden Ratio Method?
Once you have calculated the KGR for the keyword you want to assess, you can use it to get a general idea of how difficult it will be to rank for that keyword.
- If the KGR is below 0.25, then you have a good chance of ranking for that keyword, even if you are a new website or have a low-authority website.
- If the KGR is between 0.25 and 1.0, then you will need to create high-quality content and build backlinks to your website in order to rank for that keyword.
- If the KGR is above 1.0, then it will be very difficult to rank for that keyword, especially if you are a new website or have a low-authority website.
It is important to note that KGR is not a perfect metric for assessing keyword difficulty. Other factors, such as the quality of your content and the authority of your website, also play a role. However, KGR is a useful metric for getting a general idea of how difficult it will be to rank for a keyword.
Pros and Cons of Keyword Golden Ratio Strategy
|Pros of KGR Strategy||Cons of KGR Strategy|
|1. Low Competition: Easier to rank for keywords with low competition.||1. Limited Data Accuracy: Data from keyword research tools may not always be precise.|
|2. Improved Ranking: Higher chances of ranking well in search results.||2. Low Search Volume: KGR often targets long-tail keywords, which may have limited search volume.|
|3. Targeted Traffic: Attracts relevant, niche-specific traffic.||3. Limited Traffic Potential: Individual KGR keywords may not bring significant traffic.|
|4. Cost-Efficiency: Requires less investment in content promotion.||4. Competitive Niches: Finding favorable KGR terms in competitive industries can be challenging.|
|5. Focused Content: Encourages the creation of high-quality, informative content.||5. Seasonal Variations: KGR may not account for seasonal fluctuations in search volume.|
|6. Sustainable Strategy: Provides a steady stream of organic traffic over time.||6. Content Quality: Success with KGR depends on the quality and relevance of content.|
|7. Long-Tail Keywords: Effective for targeting specific, often converting, long-tail keywords.||7. Algorithm Changes: Search engine algorithm updates can impact KGR rankings.|
|8. Data-Driven: Involves data analysis for informed keyword selection.||8. Patience Required: SEO results take time to materialize; immediate results may not be seen.|
The Keyword Golden Ratio (KGR) is a valuable SEO strategy that helps you identify low-competition keywords, making it easier to rank in search engine results. By calculating the KGR for specific keywords, you can find opportunities to attract targeted traffic and improve your website’s visibility.