The concept of digital marketing kinds are very extensive. This method can become a huge hazard, if you are not able to understand which part of digital marketing is best for your product or business. It’s a very big platform and every section of it is like a seaway. It is very hard but not impossible to ace digital marketing.
Read more about perfect digital marketing explanation
To master digital marketing one has to understand and learn every kind of it. And all the sections of digital marketing are:
- Search Engine Optimization (SEO)
- Social Media Marketing.
- Pay Per Click Advertising (PPC)
- Affiliate Marketing.
- E-mail marketing.
- Website Marketing.
- Content Marketing.
- Mobile marketing (SMS, MMS)
Table of Contents
Search Engine Optimization (SEO)
The first and strongest kind of digital marketing is the SEO. SEO stands for Search Engine Optimization. Its main goal is to get a website rank higher up in Google searches. Over the years there have been a lot of changes in SEO procedures; but its purpose is still the same. And that’s to rank a website higher in the search page.
We can index Search Engine Optimization into two distinct parts.
- Organic or Free
- Paid or PPC
Social Media Marketing
Over the years; in the sector of advertisement social media brought a revolutionary change. So social media marketing is playing a great role as one of the kinds of digital marketing.
Social media marketing is a method of gaining traffic or attention through social media sites. When you are trying to boost up your business using social media like Facebook, Twitter, Snapchat, Linkedin; and connecting with your customers socially. That’s social media marketing for you.
Pay Per Click Advertising (PPC)
Pay-per-click (PPC), also known as cost per click (CPC), is an internet based advertising method which is used to direct traffic to websites. In this system an advertiser pays a publisher when the ad is clicked.
To get the best result from this method one has to choose the keywords very carefully. Keywords which are relevant to the product or service should be chosen. Moreover page content must be optimized according those keywords. This will help reducing the cost of the ads.
Affiliate Marketing is the method of earning rewards by means of promoting other people’s or company’s products. The idea in the back of this method is you sell different people’s products, regularly through an affiliate network. By doing this you can earn commission; if people buy through your network.
It’s no longer just the promotion or simply the product making that defines who you are as an associate marketer. You can be both the author and the marketer. Steel you can make profit from the underlying concept of sharing revenue.
Today’s world one of the trendy digital marketing kind is email marketing. This is a process where business massage sent to a group of people through email. In its extensive sense, each mail sent to a potential or contemporary customer could be taken into consideration as email marketing.
This method generally refers to sending e-mail messages with the motive of increasing relationship with customers; either they are current or previous. Email advertising and marketing grants marketers to look feedback from users in actual time. At the same time marketers can monitor how effective their marketing campaign is in attaining market saturation.
This method refers to a wide category of marketing which are conducted through online. Digital, on-line, website marketing – these are all of the identical things. And they cover any of the above.
The web also offers exhilarating new opportunities for companies to profile their clients. The huge space provided by the internet; simplifies a corporation’s capacity to track, store, and analyze data about a customer’s particular preferences, and online behavior. All these records help the advertiser to offer an extra customized and applicable ad experience for the purchaser.
Content marketing is a way of attracting and transforming prospects into customers by crafting and sharing valuable free content material. The content need to be applicable to the own business area and the category must be pin point; so that the target viewers will take into account and make a choice.
The purpose of content material advertising is to assist the business enterprise to create the sustainable brand loyalty and provide valuable statistics to impressed purchasers. So that they will be willing to buy the products in the future.
Mobile marketing (SMS, MMS)
Mobile marketing is an advertising process designed for delivery to cell phones, smart phones and other handheld devices. This method is usually used as a component of a multi-channel campaign. Text messaging via SMS or MMS is a quick and effective way to grasp your audience’s attention.
Via mobile marketing customers can be provided with time and location sensitive, personalized information that promotes goods, services and ideas.
Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.
This article was about different kinds of digital marketing. I hope you found this guide useful, and hopefully now you know more about all the types of digital marketing.
Opu Chowdhury is an experienced Digital Marketing and SEO Strategist in Bangladesh who possesses a wide range of skills, including expertise in Digital Marketing, SEO, Content writing, YouTube Marketing, Facebook Marketing, Website audit, etc. He can create effective strategies to optimize online presence and improve search engine rankings.