In the field of marketing and product promotion, Digital marketing is relatively a new term. And when we have something new ahead of us, we think of its future. This article is about the scopes of digital marketing in future.
The practice of digital marketing started since the 1990s. Since then it has come a long way. This is 2017; digital marketing has made a great impact in the field of marketing and advertising. The reasons behind this huge influence are cost efficiency, immediate response, flexibility, accessibility and so on.
Digital marketing provides a number of the foremost powerful techniques of selling wherever traditional modes of marketing fail. That’s why the scopes of digital marketing are growing and it has a bright future ahead of it.
Progression of Digital Marketing
After over 20 years, we have seen the foremost expansion in the scope of digital marketing and there is only one thing we can say for certain: if you don’t keep up you will get left behind.
Digital marketing industry is worth $70 billion. According to eMarketer, advertising through mobile phones and tablets rose 200 percent. And it’s worth $6 billion which is expected to touch $8 billion soon.
Another eye catching fact is; while other industries are struggling with a growth rate of 6 to 10%, digital marketing industries have a remarkable 40% growth rate. And this rate is growing day by day leaving a high demand for skilled professionals in this sector.
Recent Digital Marketing Surveys identified some key points –
34% of the companies already had an incorporated digital marketing strategy in 2016.
72% marketers believe that traditional product campaign marketing is no longer sufficient.
Company revenue driven by internet marketing will get increased by 30%.
In 2017, 80% businesses will increase their digital marketing budget.
Digital Marketing budget may surpass the IT budget in 2017.
Future Trends of Digital Marketing
Digital marketing will become the most powerful and result based marketing method in the upcoming years. There are a lot of methods, which anyone can implement in digital marketing. But there are these 5 key channels that will play a vital role in the scope of digital marketing in future. They are –
Mobile marketing (SMS, MMS)
Mobile marketing is an advertising process designed for delivery to cell phones, smart phones and other handheld devices. This method is usually used as a component of a multi-channel campaign. Text messaging via SMS or MMS is a quick and effective way to grasp your audience’s attention.
Via mobile marketing customers can be provided with time and location sensitive, personalized information that promotes goods, services and ideas. Some key facts of mobile marketing are –
More than 65% of searches are done through mobile.
90% of Facebook Daily Active users come through mobile.
85% of Facebook advertising revenue comes through Smartphones.
95% of mobile media time is spent in Smartphone apps by consumers.
Search engine is a very vital aspect of digital marketing. It is an organic method of improving the rank of a website and its visitors. Over the years there have been a lot of changes in SEO procedures; but its purpose is still the same. And that’s to rank a website higher in the search page.
Some of the top trends of SEO marketing in 2017 are –
Link building will become the most powerful SEO technique. And a part from Google, other search engines will also play a vital role in SEO marketing.
Google’s Keyword Planner, Moz’s keyword Planner will be the most effective keyword research tools to know the right keywords.
Another dominant future trend of digital marketing in 2017 will be the blogging and quality content marketing.
Moving site to HTTPS and Personalize SEO campaigns will be the SEO method that will decide the scope of digital marketing in future.
Today’s world one of the trendy digital marketing kind is email marketing. This is a process where business massage sent to a group of people through email. In its extensive sense, each mail sent to a potential or contemporary customer could be taken into consideration as email marketing. Well-targeted email promoting is one in all the foremost effective ways of ensuring conversions in 2017.
Current Outlook of Email marketing in driving client Engagement- 45%
Future Outlook of Email promotion in driving client Engagement- 57%
Some of the top trends of email marketing in 2017 are –
Email automation tools are used for sending and tracking emails. This will let a seller to understand more and more about his customers and there demographics, affinities, age, loyalty, etc.
Another trend that will see a great rise in 2017 is; addition of social media content in email marketing. Businessperson will, if possible provide references to their social content within their emails.
Mobile-friendly email marketing is another trend that will be very popular inside the fields of digital marketing.
Social Media Marketing
Over the years; in the sector of advertisement social media brought a revolutionary change. So social media marketing will play a great role in the scope of digital marketing in future. To get a better idea about the impact of social media in marketing; these are some facts for you –
45% of marketers say that social media has become more important to their company.
53% of marketers are investing in blogging and social media in 2017.
Facebook has more than 600 million active users.
74% of all marketers say Facebook is important to their marketing strategies.
60% of all marketers have found a customer through Facebook.
Affiliate Marketing is the method of earning rewards by means of promoting other people’s or company’s products. The idea in the back of this method is you sell different people’s products, regularly through an affiliate network. By doing this you can earn commission; if people buy through your network.
Affiliate marketing has an excellent future ahead of it. Every day millions of people are using internet throughout the world. And with the explosion of social media, it will be a golden era for affiliate marketers. As they can use social media sites such as Facebook, Twitter, Linkedin, Pinterest, Snapchat and their huge amount of traffic to boost their business.
Read more about Types of Digital Marketing
Scopes of Digital Marketing in Future
In the past few years there has been a great change in the world of marketing. Whether it is advertising, promotion or sales, digital marketing has taken over the traditional marketing. With the help of digital marketing a businessperson can connect with his customer at any time. With the upgrading of technologies and social Medias, the demand of digital marketing will only increase in the coming years.
Some of the top trends of digital marketing in 2017 are –
People have changed their judgment about product marketing. They now want more reliable information about products. So that they can easily understand the product value and they can make a decision. So the market strategies are changing according the customers demand.
Content will be the most important part of digital marketing. A well organized and informative content will help the audience to understand the business policies. And it will help the trader to get more traffic for his business or product.
Main marketing objective will be to help people get better to their business. People who are interested in business will be given priority. Creating a network and maintaining that network will be the main key to success in digital marketing.
The influence of SEO, SEM and SMM will be there. But Personalized Marketing will become more popular. This is a new marketing method where marketer targets specific audience to deliver individualized messages and product offerings.
Scope of digital marketing will only get bigger and better in the coming years. Without Digital promoting, businesses could let down of making up to date marketing methods and therefore, they will flip rudderless. Digital Marketing is the present and the futures of marketing system. It may not solely let businesses survive however also thrive within the most result-oriented fashion. With the help of new techniques, following latest updates of Google and uniting future trends of digital marketing, your business will reap great benefits in the coming years.