Digital Marketing

Digital Marketing And It’s Career Options

June 6, 2017
Digital Marketing Career options

In a certain point of our life, we all ask ourselves one of the most challenging questions. And that is what will be my career or which types of career is right for me? While Digital marketing is relatively a new term in career building, we all must have some inquiry about digital marketing career options.

In this article I will discuss about the in depth of digital marketing and its career options. Hope this article will help you understand the concept of digital marketing and give you a proper view of its career options.

What is Digital Marketing?

Digital marketing, sometimes known as data-directed marketing is a system, where some digital technologies are used for the marketing of products or services. There are various digital technologies which we can implement. We can use the Internet, mobile phones, display promoting, and any other digital medium. It is often exemplify as ‘internet marketing’, ‘online marketing’ or ‘web marketing’.

Digital Marketing Job Explanation 

This modern marketing method is a huge zone, where you can work in any part of it or you can work as a Digital Marketer with covering all terms of Digital marketing like, SEO, SMO, SEM, SMM, Content Marketing, and Email Marketing.

Digital product marketing is taking over traditional marketing. Now Companies are more interested in digital product promotion and sacking their offline marketing team. So there is a huge demand for digital marketer in market place. So digital marketing career options are bright for those who have minimum knowledge about computer and social media.

Digital Marketing Career options

A digital marketing expert is responsible for developing the strategy of marketing a company’s product in online, using the digital methods like search engine optimization, social media, e-mail marketing etc.

Digital marketer plays a very vital role in developing an organization’s multi-channel communication policies. Depending on the requirements of an employ, digital marketers may have to perform in several areas of digital marketing.

Related Article: Career in Digital Marketing: 7 Reasons to Choose

Job Responsibilities as a Digital Marketer

A digital marketer has to perform a lot of duties. There will be verity in his duties, regarding what kinds of digital marketing method he is implementing. Some of the common job responsibilities a digital marketer has to perform are –

  • Use web analytics software to monitor the performance of client websites.
  • Research new online media opportunities which may benefit the business.
  • Contribute to social media marketing and brand awareness campaigns.
  • Create and upload content and images for the organization’s website.
  • Communicate with clients, affiliate networks and associate partners.
  • Negotiate with media suppliers to achieve the best price for clients.
  • Manage the contact database and assist the principal activities.
  • Manage e-communications and contribute to related blogs.
  • Develop and integrate content marketing policies.
  • Keyword research and web statistics reporting;
  • Keep up to date with existing digital trends.
  • Write and send email marketing campaigns.
  • Provide accurate reports and analysis.

Educational Requirements in Digital Marketing

Educational requirements for a career in digital marketing vary, as it has so many parts and every part require different knowledge. Although having knowledge in these subjects may play a vital role to build a career in digital marketing –

  • Advertising, media and communications;
  • Business and technology;Digital Marketing Career options
  • Creative design;
  • Journalism;
  • Marketing;

Generally, people having bachelor’s degree in finance, marketing, economics, IT management, international business, marketing management will find it easy to start a career in digital marketing. They also have to study the basics of search engine marketing, SEO, pay-per-click advertising, and web analytics. This will help them to lead a career as a digital marketing specialist, SEO specialist or digital sales executive.

If someone is interested in digital marketing career options, but do not have related knowledge or a degree; then he/she must have a genuine interest in digital marketing. He/she must have an online portfolio like a blog or website. Minimum knowledge on various social media platforms is must to start a career in digital marketing.

Digital Marketing Career Options 

By dominating the product promotion system, digital Marketing has been creating a huge and varieties of jobs in marketplace. With high demand in marketplace, career in digital marketing is one of the best options for students and professionals.

Business and technology;

Here is a list of digital marketing job opportunities one can go for making a career out of it.

Digital Marketing Manager

Search Engine Optimizer (SEO Executive)

Content Marketing Manager

Social Media Marketing Expert

Search Engine Marketer/ Specialist

Copywriter

Conversion Rate Optimizer

Digital Marketing Manager

There is a huge demand for digital marketing manager in market place. Companies are looking for smart and tactical DMM for their marketing policies.

If someone having experience in this field or having certifications that prove his expertise, then he will be hired easily.

As a digital marketing manager, the job responsibility is huge. It include leading the digital marketing team and reporting to the Vice President of Marketing of the company. Moreover conjoining different mechanisms of digital marketing and making it efficient is another task that a DMM should perform.

Search Engine Optimizer (SEO Executive)

Without spending any money, the best way to get free traffic from Google is Search engine optimization. This is the reason, why there is a huge demand for SEO executive in the market place.

To become a SEO executive one has to master all the tools related to SEO. For example, one of the best SEO tools for digital marketers is Moz.com.

The working area of a SEO executive is enormous. He has to perform the keyword research, using webmaster tools, getting website indexed, on page SEO, of page SEO and many more. A part from some exceptional cases, normally a SEO expert works individually.

Read more about: Search Engine Optimization

Content Marketing Manager

With the updated rules of SEO, content has become one of the most important factors in website ranking. So there is no denying of the fact that the demand of content marketing manager is on the rise.

Business and technology;

There are no specific educational requirements for content marketing manager. However having digital marketing certifications and a degree can boost one’s chance to become a content marketing expertise.

The main objective of a content marketing manager is to promote the content. A part from this, other responsibilities of a CMM are managing the blog, eBook publications, guest blogging, email communications, etc.

Social Media Marketing Expert

A survey from Octane Research showed that social media updates were the best way of achieving maximum customer engagement (46%). Also, social media marketing was top of the list of marketing activities with 66 percent. So there is a huge demand for social media marketing expert in marketplace.

With the updated rules of SEO, content has become one of the most important factors in website ranking. So there is no denying of the fact that the demand of content marketing manager is on the rise. IMAGE There are no specific educational requirements for content marketing manager. However having digital marketing certifications and a degree can boost one’s chance to become a content marketing expertise. The main objective of a content marketing manager is to promote the content. A part from this, other responsibilities of a CMM are managing the blog, eBook publications, guest blogging, email communications, etc.

The main responsibility of a social media marketing expert is to spread the content through social media platforms like Facebook, Linkedin, Twitter, Pinterest etc. Running paid advertising in Social media is another job responsibility that requires knowledge and experience.

Search Engine Marketer/ Specialist

Search engine marketing is a very important part of digital marketing career options. This is a paid method where websites ranking is increased in search engine results pages (SERPs) with the help of paid advertising.

There is no precise range when it comes to experience for search marketing expert. Small companies may hire fresher but established companies will prefer experts with several years of experience.

The working area of a Search engine marketer is quite same as a SEO executive. The difference is a SEM has to follow the given marketing budget and sometimes lead a team.

Copywriter

The demand of a copywriter is increasing as we know that content is one of the most important factors in website ranking. A copywriter needs to be expert in English. Moreover he/she must be proficient in writing influential articles as a way of boosting the campaign.

As a copywriter the main objective is to help the content team enhances their content for better response. Moreover they help the social media manager and the search engine marketer to write better advertisements.

Conversion Rate Optimizer

With the updated rules of SEO, content has become one of the most important factors in website ranking. So there is no denying of the fact that the demand of content marketing manager is on the rise. IMAGE There are no specific educational requirements for content marketing manager. However having digital marketing certifications and a degree can boost one’s chance to become a content marketing expertise. The main objective of a content marketing manager is to promote the content. A part from this, other responsibilities of a CMM are managing the blog, eBook publications, guest blogging, email communications, etc.

This is somewhat a new term in digital marketing career options. But what a conversion rate optimizer dose is very important. The main objective of a conversion rate optimizer is to increase the conversion ratio of every stage of the marketing plan.

A CRO expert must have knowledge about tools like CrazyEgg.com which give an idea on how people interact with the marketing plan and Optimizely.com which give an idea about which color and text give better conversions.

The closure

Digital marketing has a great impact in today’s product marketing strategies. And with years to come, no doubt digital marketing will dominate this sector. So building a career in digital marketing will be the right choice. Moreover there are so many sections in digital marketing that anyone can pick a part according to his knowledge and skills; and make a career out of it.

Should read: Scopes of Digital Marketing in Future 

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1 Comment

  • Reply WebTecMart June 8, 2018 at 6:27 am

    A lot of Thanks For sharing the Article! Create a marketable, credible, and strong online reputation with proactive steps. Build search profiles, create a blog with high-quality content, amplify and generate positive reviews, build profiles, and executive reputation.

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