Digital Marketing is one of the easiest ways to promote a business online. As digital platforms are increasing rapidly, it has become the most familiar phrase after the year 2013. While this industry is reaching new statures every day, there is a demand for countless intellectual and innovative minds. So Career in Digital Marketing is on the rise as a prominent choice for people who have minimum knowledge about computer and social media.
While choosing a career we all go through some common dilemma like is the job is perfect for me, what’s its career options etc. In Digital Marketing there are a lot of Career Options, so it is not a problem. In fact, Digital Marketing is proving to be an amazing career choice for people who love challenges and diversity.
Let’s face the truth; now Digital Marketing is the best career choice in the world. Don’t believe me? Want proof? Then read out these 7 reasons that make Career in Digital Marketing the best choice.
7 Reasons to Choose Career in Digital Marketing
Now I will take you through some whys and wherefores Digital Marketing has become a buzz among the people for career choice. And hopefully, it will make you realize why Career in Digital Marketing is the right choice for you.
Non-Stop Evolution and Adapt with Time Demand
The change of technology is very rapid. What is new today, become old tomorrow. So we have to keep up to date with each new technology that comes out. Digital Marketing is fully reliable on digital platforms. So Digital Marketers are always adapting to new strategies and it makes their job very exciting.
You will not once fell boring because your working procedure will never be the same and can even become completely different from one year to the next year, leaving you with an opportunity to learn new things. That I guaranty, you will not find in conventional Job.
Educational Qualification Matters or Not
One of the best characteristics of choosing Digital Marketing as a career is, it doesn’t require any specific degree. So the door of Digital Marketing is wide open to all. What you need is minimum knowledge on various social media platforms and latest technologies to start building your Career in Digital Marketing.
So you may be an engineering student or a humanities graduate, who wanted to change your career path, then Digital Marketing is the place where you can start from. All you need is passion. Finally, Digital Marketing can do wonders to your career because it’s dynamic, progressive, well-paid and has become a crucial part of the marketing industry.
A Variety of Sectors to Start Career in Digital Marketing
Digital Marketing is a very big platform and it has so many different styles of marketing method. So it gives you more option to choose from. This is one of the main reasons I love Digital Marketing. These are some important sections of Digital Marketing:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay Per Click Advertising (PPC)
- Affiliate Marketing
- E-mail marketing
- Website Marketing
- Content Marketing
- Mobile marketing (SMS, MMS)
So what it means is you can never get bored with your job. You can start your Career in Digital Marketing from any of these sectors and then move on to develop your skills in another. By doing so you can become an expert in many different areas and it gives you an option to choose what you want to do!
Everyone Wants You
Nowadays companies are more interested in Digital Marketing and the demand of Digital Marketing experts are increasing day by day. According to several job portals, this is the largest sector that’s getting more demand than supply. Companies are willing to hire more and more digital marketer but qualified applicants are less.
Because of the fewer qualified professional in this sector companies are offering a job to those who have less experience. So if you are a fresh individual then Digital Marketing is the right platform to start your career.
A recent survey showed that in 2020 more than 1, 50,000 professionals will be needed to fulfil the job demand in this sector. So choosing Digital Marketing will no doubt boost your career growth as this is a growing industry.
Lucrative Salary Range
Who does not like to earn more money? Career in Digital Marketing will give you a chance to earn more money. Because As a digital marketer you can get paid more compared to any other similar kind of job. The reason is simple and that is demands of skilled peoples are more than the supply. And when demand increase, supply price also increases.
If you are a fresher and started your Career in Digital Marketing then you can easily earn 18,000 to 25,000 per month. People having experience of minimum 2 years can easily earn around 5-10 Lakhs per year. It may seem little overwhelming to you but trust me people are earning more than what I wrote.
Creativity Has a Value
Like art? Have a weakness for creative things then Digital Marketing is the right place for you. Because Career in Digital Marketing is full of creativity and it has no boundaries. So if you have creativity in you then it will surely give a boost to your career growth.
You may be wondering why need creativity in Digital Marketing. Well, marketing policy largely depends on customer behaviour. And it is one thing that changes within a blink of an eye. So marketing messages need to be constantly refreshed, renewed and transformed in order to maintain the quality and fulfil the customer demand. There are few jobs which need creativity and innovation the way online marketing does.
You can apply your creativity in all sorts of ways and when it all clicks and gets a massive response then the fun begins. Just ask any Digital Marketer how that feels. Believe me, they’ll tell you – It’s splendid.
Become an Entrepreneur and Run Your Own Business
Career in Digital Marketing will not only get you better job opportunities but also help you if you want to become an entrepreneur in the near future. Because working as a Digital Marketer you can gather a lot of knowledge about different business and this will improve your entrepreneur skills as well.
Being a Digital Marketer you understand customers’ needs better, calculate the market suitability of products and assess demand in the market. And by doing so you can market your product properly and your business will easily get the targeted customer. Moreover, your knowledge of social media, online conversion, Google Analytics and AdWords will give you a great lead from your business competitor.
Finally, I am not forcing you to choose Digital Marketing as your career but giving you some reasons to think about it. It’s fully up to you. But my advice to you will be think clear, think about your potential, think about your dream, and then make a logical decision whether you take a conventional job as your career or make a Career in Digital Marketing.