One of the most imperative parts of affiliate marketing that can make or break your affiliate campaign is choosing a “Profitable CPA Offer”. Finding the right CPA offer is a very daunting task. No matter what traffic source you choose or how much traffic you can generate, without the right offer all your hard work will go in vain.
CPA marketing has become very popular among all the affiliate programs. People are showing more interest in it and investing money. But with the limited knowledge, they find it very difficult to select/find a Profitable CPA Offer. This is the main reason most of the newbies fail in CPA marketing and end up losing all their money.
In this article, I have discussed all the criteria of a money-making CPA offer that will help you find out the best offer in your niche.
What is a CPA offer?
CPA stands for Cost-per-Acquisition. An acquisition can be a Sale (CPS), an Action, a Conversion, or a Lead (CPL). On the other hand, CPA offers are incentive or payment framework offered by an affiliate scheme to their partner promoters, which are designed to achieve a predetermined action on the part of the affiliate’s prospects like a sale, form fills up, e-mail submission or another task.
Affiliate schemes or advertising companies often prefer CPA offers as they only have to pay for the successful conversions or acquisitions. On the other hand CPA affiliate schemes usually provide a lot of incentives for affiliates because they take extra effort and risk to promote CPA offers.
Valuable CPA Niche
To find a Profitable CPA Offer it’s very important to identify a valuable niche. Here is the list of some prized CPA niches that could be of interest to you:
Gaming: Mobile games and browser games are gaining more popularity day by day. Gaming offers tend to hold their value for 3 – 6 months. Moreover, thousands of games come out every year. So there is a chance you can find a very Profitable CPA Offer under this niche.
Casinos and Gambling: Because of low paying offers, sometimes this niche can be quite saturated. But if you spent some time researching this niche, you could get some pretty good offers.
Education: It is a very lucrative CPA niche because both the cost of education and the demand for education are on the rise. So students are looking for cheap alternatives and low-cost educational options are all valid niches to pursue. The only downside of this niche is, you have to compete with huge industry giants that dominate the search engines.
Mobile Apps: There is hardly any person available who do not use a mobile phone. So the niche “Mobile Apps” has great value. But the problem is it is a very saturated niche so many marketers find it difficult to work on this niche.
Vitamins and Supplements: It’s a very big industry dominated by a few gigantic companies. These companies give very Profitable CPA Offer that you can very easily promote. Moreover, you can very easily adjust your product recommendations on the fly to follow the lucrative offers.
Financial Offers: Financial offers cover all the personal finance options including loans. You will find very lucrative CPA offers in this niche. But unfortunately, payday loans have a negative impact on Google search ranking.
Dating: Generally, dating sites are not popular among the people. So you will find a lot of Profitable CPA Offer to make money. Moreover, dating has a huge variety of niche sites to pick through. What you have to do is make people complete their sign – up and you will get paid for that.
Insurance: This is a very valuable niche in CPA marketing. If you have USA traffic source then you can work on this niche as for the last several years there has been controversy in health insurance. So people in the USA are looking for alternatives and you can help them by promoting different CPA offers.
How to Choose a Profitable CPA Offer?
If you are running paid marketing to promote CPA offers then it’s very important to find a Profitable CPA Offer. Because if your campaigns aren’t profitable; then you are wasting both your time and money.
There are few steps to identify a money-making CPA offer. As a CPA marketer, you must have knowledge about these steps. Moreover, offers and marketing methods are changing constantly. So make sure you have command over these steps.
Follow the Trend
Trend plays a very vital role in CPA marketing. As a CPA marketer, you need to be able to keep up with the changing trends or you will find that your campaigns are dying very quickly. Following the trends help your campaigns remain fresh and relevant. Moreover, people will respond to what you are offering. Here are some tips to spot trends on your niche:
- Follow popular blogs in your niche. Check what is posting by influential bloggers as they will keep up with the trends to keep their readers interested.
- Look at the current keywords listed on Google Trends. It will help you understand what people are currently searching for in your niche. By doing so, you can spot long-term trends.
- Take note of trade magazines. Reading these kinds of magazines will help you keep ahead of the curve and serve up ads that your audience actually sees as relevant.
Check Out the Competition
The best way to find a Profitable CPA Offer is to investigate the competition. Find out in which offer your competition is paying to promote. They are investing in that offer because the offer is profitable and making them a lot of money. Follow the competitions in your niche and you will have an idea about some lucrative CPA offers.
However, if the competition is very hard and the offer is very old then it’s better to avoid this kind of offer because; all the giants have already started promoting this offer and making money. Moreover, as a newbie, you will find it hard to make your campaigns successful. So the lesson here is to find out new, low competition money – making offers and start promoting them.
Targeted Market Research
As a CPA marketer, it’s very important to know how to do market research in a chosen niche. Because it helps you know what’s going on in your niche and what your customers need and want from you. Moreover, it will help you pick offers that they would be most responsive to.
If you don’t understand your target market then you’ll never be able to understand the types of offers your customer would like to see. Promoting offers and serving ads that are irrelevant to your niche will impairment your campaign and profit.
Check the EPC of Offer’s
EPC stands for “Earnings Per Click”. It’s a very important term in CPA marketing. EPC tells you how much money you can expect to get for each person who clicks on your offer. If the EPC of an offer is low then it means you can’t expect a lot of money for each click that you will be getting when your campaign goes live. So try to choose an offer with high EPC and design a better ad campaign and CPA funnels to increase the number of people who take action on your offer.
Ask Your Affiliate Manager
The affiliate manager is one of the best advisors if you know exactly what to ask for. Simply ask your affiliate manager which offers in your niche seem to be converting well because; affiliate manager has access to information that we can’t see. Moreover, having a good relationship with your affiliate manager is also very important. Because; if you have a good relationship with your affiliate manager then they would be more than happy to help you out as much as possible.
So these were my thoughts about choosing a Profitable CPA Offer. Ultimately, there is no one size fits all solution when it comes to choosing the best CPA offer for you. However, as a CPA marketer, you will need to use common sense. For example look for an offer that will work for you; don’t always go for the ones that offer the best commissions.
I would love to read what you have to say about this article. Feel free to share your opinion regarding this. Your feedback will encourage me to keep writing more.