If you are involved in the world of online marketing like affiliate marketing, search engine marketing etc., then you must have heard about CPA Marketing and stories about people making fortunes out of it. Well, it’s true. People are earning money online with CPA Marketing. So if you are curious about this new marketing method and want to learn about it, then this article is for you. In this article, I have discussed everything that you have to know as a beginner and prepare yourself for the advance CPA Marketing.
What is CPA Marketing?
The full form of CPA is “Cost per Action”. CPA is an online marketing method and a type of advertising model where advertisers pay for any particular action. The action could be getting a user to fill up a form, submitting Email, making download apps, submitting pin code, submitting a mobile number, signing up for a trial, etc. These actions are quite easy to complete and you can make $0.50 – $20 per CPA offer! This is why CPA Marketing is becoming more popular with people who want to earn money online.
Difference between CPA Marketing and Affiliate Marketing
CPA Marketing is much easier than Affiliate Marketing. In affiliate marketing, you have to make the sell to earn money. On the other hand in CPA, you don’t have to sell anything. You just need to complete some simple task to earn money.
In affiliate marketing, you need a website with full of products and reviews to convince your visitors to buy the product. On the other hand in CPA Marketing you only need a landing page to promote the CPA offer and make money online.
Affiliate marketing needs a lot of hard work and time to become successful. Moreover, you need knowledge of Search Engine Optimization and other traffic generation methods to promote your website. While in CPA you can become successful without having knowledge about SEO, SEM etc.
In CPA Marketing many offers are limited to certain geographical location and traffic source are also selective like desktop, mobile, android device, iOS device etc. But in affiliate marketing, there are no such conditions.
The very first step of starting CPA Marketing is selecting a profitable niche. This is where most of the marketer makes mistakes. Because not every niche is a good one and not every niche can earn you a good income. So it’s very important to find a niche which is profitable and you can make money. Here is a list of top CPA niches that you can work with:
- Mobile Apps
- Weight Loss
Now that you have a niche, it’s time to open an account in CPA networks. There are hundreds of CPA networks via you can start your CPA Marketing. Before opening the account in any networks it’s important to know their paying methods, payment frequency, reputation, etc. You can use “Affpaying” tool to know all the information about all these CPA networks. Here is the list of CPA networks in the world:
Types of CPA Marketing Offers
Niche selection complete; account opening complete, now it’s time to know about different types of CPA offers. Once you have logged into your CPA network account you will see many kinds of CPA offers. It’s very important to understand these offers, how they work or you will face a problem completing these offers. So let’s talk about the types of offer on which you may work on –
E-mail Submit Offer
This is a very basic kind of CPA Marketing offers. In this offer first, you have to send the visitors on the offer landing page. Then the visitors have to enter their email address. Once they entered the email address you will get a commission for that action. Generally, the payouts on an email submit offer is between $0.50 and $2.00.
Zip Submit Offer
This offer is very similar to email submit offer. The difference is this offer has one more field added on the landing page where the visitor has to insert his zip code. Once the visitor entered the zip code the offer is completed. You will get anywhere in between $0.50 to $2.00 commission for completing this offer.
Multiple Field Submit Offer
This is a typical CPA offer where visitors have to fill multiple fields with desired information like email address, mailing address, name, phone number, age, zip code, etc. Generally, this kind of offer is difficult to complete but the good news is the offer payout is high. You can get between $2.00 to $18.00 commissions for completing this offer.
Free Trials Offer
This kind of offers is very popular among CPA marketers as it always has a high payout. In this kind of offers, normally visitors have to enter their name, email, mailing address, zip code, phone number and their credit card information. This is very hard to fill up that’s why the commission is high with the average range from $20 – $60 per lead.
App install has become a very popular CPA offer nowadays. This offer is consist of someone downloading and installing different apps like the instant messaging app, anti-virus, browser extension, mobile games, etc. Payouts of this type of offers are very lucrative and can go around $10 – $20 per download and installation.
Important CPA Marketing Terms You Must Know
Advertiser: Advertisers are those people who pay CPA networks to get conversion of their offers. Normally they have a product to sell and rely on others to advertise it for them.
Publisher: A publisher is a person who promotes the offers of CPA network to make money. Basically, publishers work as a connector between the advertiser and the end user/customer.
EPC: The full form of EPC is Earn per Click. It’s a very important term in CPA Marketing as it helps a CPA marketer determine which offer performs better between two offers with different payouts. For example:
Payout/CPA Rate: This is the money rate that you will be paid for completing every single action for that particular CPA offer. So check the payout rate before selecting any CPA offer.
Conversion Rate: This is also a very important term in CPA Marketing. Like EPC conversion rate helps you identify which offer is good to work with. You must choose offers that have a high conversion rate. For example, if an offer got 500 clicks and 80 leads then the conversion rate of this offer is (80/500)*100% = 16%.
Country Code: More than 95% of CPA offers are country targeted. Therefore, you have to be very careful about the country while promoting the offer. Because, if you promote a US offer to the people of Canada than you will not get any payment. So make sure you are promoting the right offer to the right country.
Incentive and Non-Incentive: This is probably the less known CPA Marketing term. In CPA, Incentive means digital bribe. In incentive offers you can tempt the visitors with extra gifts, coupons, etc. to get a lead. On the other hand, for non-incentive offers, these digital bribes are strictly prohibited.
Methods of Promoting CPA Marketing Offers
“Offer Promotion” is a very important part of CPA Marketing. There are more than 100 ways to promote an offer and drive high quality and targeted traffic to your CPA offer. It’s up to you to choose the right method for your offer and promote it accordingly. Some methods of promoting CPA offers are:
- Promote your offer in relevant groups and communities in various social media networks like Facebook, Google+, LinkedIn, etc.
- Get traffic from Yahoo Answers, Wikihow, and Quora. Find your offer related questions. Answer the question with value and live your link there.
- Create engaging videos on your CPA niche or offers. Add offer link in the description of the video. Start video marketing on different platforms like YouTube, Vimeo, Facebook, etc.
- You can bring PPC traffic to your CPA offers through MSN, Bing ads, Google AdWords etc. advertising network.
- There are tons of community blogs available where you can write an article on your CPA offers. You can add your CPA offer links on those contents and bring traffic.
- Make your own email list and promote your Offers through email marketing. You can use GetResponse email marketing service.
- Build a new website based on your CPA offer. Rank it in a search engine using SEO methods and get unlimited CPA leads.
- Banner marketing is a great way to drive traffic. You can buy banner ads to promote your CPA offers and generate leads.
- Running social media add campaign like Facebook ads, Twitter ads, and Instagram ads will bring a lot of targeted traffic to your CPA offers.
Payment Methods of CPA Networks
It’s very important to check the payment method of CPA networks. Because if you can’t withdraw the money then what’s the point of working on that network. There are different payment methods which are supported by CPA networks. Most of the networks support PayPal and bank transfer. Apart from these two, you can get payment via Skrill, Payza, Payoneer, Check, e-wallet, etc. So pick the payment method that suits you and see if your CPA network supports that method.
As I have stated before it’s a beginner’s guide, so I hope you got the basic knowledge about CPA Marketing. Now it’s up to you to utilize this knowledge to build your base on CPA marketing and start working.
Feel free to share your opinion regarding this article on the Comment section. Don’t forget to mention any tricks or point that I might have left.